When it comes to package design a designer must keep in mind the target audience. I came across a box of Honey Comb Cereal and realized that the current box did not seem to have a target audience. It was plain looking, boring, and dull. I decided to target children since they are more likely to eat sugared cereal. My design is fun and bright to appeal to that younger audience. This newly designed box highlights the honey part of the cereal.