Refreshing Remedy

What is a fruit you think of that relieves anxiety? For me I thought of watermelon and did extensive research as to why. Watermelon has the Vitamin B6 which is a nutrient that produces chemicals that relieve stress, anxiety, and panic attacks. What is a job that helps with these types of things? That’s right therapy. So it felt only natural to link these two things together. I wanted to give a an inviting and “fresh” look to it. That’s exactly why it is called Refreshing Remedy. Remedy is another word for therapy, but also I feel names that have the same first letter are easier to remember.

When it came to the colors they are of course that of a watermelon and the typeface reinforces the summer vibe of the fruit. I thought it was necessary to include a business card and a flyer because what kind of business would it be without advertising. The business card and flyer reflect how I imagined it would look with a playful and “refreshing” look to it.

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Honey Comb Package Redesign

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John's Furnish Branding